Methodology
Over time, I’ve worked to understand, refine, and co-create a product design process that strikes a balance between structure and flexibility.
This framework enables teams to transition from early alignment to confident execution, with a strong emphasis on research, iteration, and collaboration at every stage.
The goal never changes: build the right thing, for the right reasons, alongside the people who will live with it—and craft it with care.
Below is a collection of the exercises, workshops, and artifacts I’ve used across a wide range of projects. Some teams need only a few of these tools; others require a full end-to-end approach.
The point is to apply the right level of support at the right moment—nothing more, nothing less.
Catalyst
Vision Alignment Workshops
Strategic Direction Synthesis
Target Demographic Framing
(Proto-Persona Framing)Current State Journey Maps
Product Design Principles
Explore and Understand
Design Thinking Workshops
User Research
Persona Creation
Experience Architecture
Target State Journey Maps
Vision Wireframes
Design and Validate
Interactive Prototypes
Usability Testing
Prioritization Assessment
Target State Architecture
Proof of Concept
Concept Testing
Target State Architecture
Activate
High Fidelity Screen Design
User Stories
Agile Iterative Releases
Ongoing User Feedback
Target Journey Updates
Prioritization Assessment
Backlog Management
Methodology
Over time, I’ve worked to understand, refine, and co-create a product design process that strikes a balance between structure and flexibility.
This framework enables teams to transition from early alignment to confident execution, with a strong emphasis on research, iteration, and collaboration at every stage.
The goal never changes: build the right thing, for the right reasons, alongside the people who will live with it—and craft it with care.
Below is a collection of the exercises, workshops, and artifacts I’ve used across a wide range of projects. Some teams need only a few of these tools; others require a full end-to-end approach.
The point is to apply the right level of support at the right moment—nothing more, nothing less.
Catalyst
Vision Alignment
Product Design Principles
Proto-Persona Framing
Current State Journey Map
Explore and Understand
Full-Personas
Design Thinking Workshops
User Research
Experience Architecture
Target State Journey Map
Design and Validate
Vision Wireframes
Interactive Prototypes
Usability Testing
Prioritization Assessment
Target State Architecture
User Stories
Activate
Proof of Concept
Concept/Usability Testing
Agile Development
Iterative Releases
Change Management
Ongoing User Feedback
Backlog Management
Measuring Experiences
Effective solutions hinge on simultaneously providing unique value to users while contributing to your business's bottom line. To tackle this challenge, you need a deep understanding of business drivers, relevant data sets, and how people interact within the problem space. Once you have your frame, you can establish the metrics you want to impact and set up a way to continuously measure against these KPIs (Key Performance Indicators). These metrics give you the space to work within to craft your solution. Within this defined solution space, you do targeted research, hypothesize, test, and refine your solution using various tactics, including HCD, Lean, Design Thinking, and Agile.
Measuring experiences within an organization involves three key elements: quantitative analytics, qualitative usability assessments, and business value. Quantitative analytics offer objective metrics on user interactions, such as click-through rates and conversion rates, providing a data-driven view of user behavior. Qualitative assessments gather user feedback through surveys and usability testing, offering insights into satisfaction and pain points. Business value is measured by aligning user experience with organizational goals and its impact on metrics like revenue growth and customer retention. Together, these elements provide a holistic view of product performance, guiding decisions to enhance user satisfaction and achieve business objectives.
Measuring Experiences
Effective solutions hinge on simultaneously providing unique value to users while contributing to your business's bottom line. To tackle this challenge, you need a deep understanding of business drivers, relevant data sets, and how people interact within the problem space. Once you have your frame, you can establish the metrics you want to impact and set up a way to continuously measure against these KPIs (Key Performance Indicators). These metrics give you the space to work within to craft your solution. Within this defined solution space, you do targeted research, hypothesize, test, and refine your solution using various tactics, including HCD, Lean, Design Thinking, and Agile.
Measuring experiences within an organization involves three key elements: quantitative analytics, qualitative usability assessments, and business value. Quantitative analytics offer objective metrics on user interactions, such as click-through rates and conversion rates, providing a data-driven view of user behavior. Qualitative assessments gather user feedback through surveys and usability testing, offering insights into satisfaction and pain points. Business value is measured by aligning user experience with organizational goals and its impact on metrics like revenue growth and customer retention. Together, these elements provide a holistic view of product performance, guiding decisions to enhance user satisfaction and achieve business objectives.
