Over time, I’ve worked to understand, refine, and co-create a product design process that strikes a balance between structure and flexibility.

This framework enables teams to transition from early alignment to confident execution, with a strong emphasis on research, iteration, and collaboration at every stage.

The goal never changes: build the right thing, for the right reasons, alongside the people who will live with it—and craft it with care.

Below is a collection of the exercises, workshops, and artifacts I’ve used across a wide range of projects. Some teams need only a few of these tools; others require a full end-to-end approach.

The point is to apply the right level of support at the right moment—nothing more, nothing less.